Summer Wedding

Redefining tradition

In 2026, we fully expect the world's grooms and groomsmen to continue redefining tradition: adding personality and vibrancy by embracing a wider colour palette for suits– for example, in soft pastels, earth tones, bold shades, and vibrant patterns.

Footwear is also changing, expanding from only black and brown Oxfords to include loafers, brogues, and even sophisticated sports shoes in a range of interesting colors.

And customisation is clearly key (think monograms, mother-of-pearl buttons and fancy linings). Likewise, sustainability is influencing style, with eco-friendly and ethically sourced options on the rise, including organic fibres, recycled materials, and sustainable production methods. Keep reading to get inspired by these new possibilities and themes.